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PhotoFly Travel Facebook Messenger Case Study

PhotoFly Travel Club

PhotoFly Travel Club Facebook Messenger Chatbot & Facebook Ads Case Study

Steve Juba - Owner - PhotoFly Travel Club
Steve Juba - Owner - PhotoFly Travel Club

 

"Smart E Bots has been a pleasure to work with and an invaluable asset to our organization’s growth and development. We are in a transition phase of our business and their expertise in a wide gamut of marketing strategies has helped create a promising plan and timeline of future growth for years to come. Not to mention, they're a great team with high integrity a solid work ethic!"

Project 

Facebook Campaign Management, Smart E Bots Chatbot, Lead Generation

Problem

PhotoFly Travel is a free travel club that offers adventure trips around the world. They remove the stress from planning complicated trips and offer an easy solution for people who don’t have someone to travel with.

The company was searching for a cost-effective way to drive sign-ups for their free travel club to fill out more of their trips. The goal was less than $3.00 per lead.

Solution

Our solutions including the following:

  • Chatbot - Smart E Bots chatbot that runs a sweepstakes for a free $500 trip voucher. The chatbot signs up users for the sweepstakes and travel club in 1 form. The bot adds subscribers to an email list and sends an automated email sweepstakes confirmation. It also automatically retargets people who came to the bot but didn’t sign up for the sweepstakes. You can test the live chatbot here.
  • Email Campaign - We created a personalized indoctrination email campaign that introduces the Founder and provides value added travel articles after the sweepstakes signup.
  • Facebook Ads Management - We created an advanced Facebook Ads campaign with the Messenger Objective that used a Lookalike Audience based on current mailing list subscribers. All ads lead to the chatbot.

Results

Our best performing ad campaign was nearly $1.50 per lead and has shown continued success:

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